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22nd Mar 2015

Today I’m… ‘asking for it’ apparently

New ad campaign aims to draw a line under judging hemlines

Don’t judge a woman by her hemline, heel height or neckline says new ad campaign who’s slogan “Don’t measure a woman’s worth by her clothes” calls to mind the slightly more provocative Slut Walks campaign which saw women taking to the streets, dressed as ‘sluts’ to critique a culture that all too often blames the victim in sexual assaults.

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Artis, Theresa Wlokka, along with students from the Miami Ad School, Germany, worked with Terre des Femme, a Swiss organisation for gender equality to create the campaign images which hold a mirror up to society’s attitudes towards how women dress.

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Story via Cosmopolitan