We’re always looking for ways to make healthy eating more appealing, but when it comes to fruit marketing, Asia is truly winning.
Chinese and Vietnamese shoppers are going crazy for these adorable baby-shaped pears, grown inside a special mould to resemble Buddha.
The brainchild of Chinese farmer Gao Xianzhang, who came up with the clever mould system six years ago, the pears retail for roughly €1.70 in local market stalls.
So how does it work?
According to Carl Engelking of Discover Magazine: “The science is pretty simple: Molds are attached to small fruits as they grow on the vine or branch. As the fruit grows, it fills in the mold and takes on its shape. The watermelon, for example, takes about 18 days to turn into a square.”
Could custom fruit be the key to the obesity crisis?
We think so.
Thanks, China!
Image: Discover Magazine
