Sometimes Fashion, you go too far.
Moschino is the sometimes genius, sometimes ghastly, always irreverent luxury Italian brand that pokes fun at the more po-faced aspects of high fashion. In the past, they’ve had the audacity to charge monumental sums for what are often fashion monstrosities. Since joining the brand in 2013, current design director, Jeremy Scott has taken the label in ever more outlandish, trashy and delightfully playful directions.
With tops and trousers priced between €500 and €1000, even the label’s tagline ‘Chic and Cheap’ is a joke.
This week the brand’s Spring 2016 collection launched with a new and fairly bizarre theme: cleaning. The catwalk was transformed into a construction site and car wash with models apparently accessorising with oversized Moschino-branded Windex spray bottles.
The label then released various Windex-themed merch including a $95 Windex bottle phone cover (as you do) on Moschino.com. Natch the phone cover has already sold out.
Looks like Moschino is quite literally cleaning up.
